PRIMAVERA - Lot 51

PRIMAVERA Large console-style sideboard in molded and carved oak with stylized fruit basket decoration in the center, opening at the waist with two drawers. The fluted uprights rest on a sphere surmounted by square-section legs joined by an "H" brace. Pull rings in drop handles and keyhole in patinated and hammered wrought-iron. Edition plate for Grands Magasins du Printemps, Paris (Montreuil factory) Circa 1930. Height Height : 100 cm Width : 112 cm Depth : 42 cm Scratches from use. Bibliography & comparative works : HARDY Alain-René, TATIN Gérard, Primavera - L'atelier d'art du printemps 1912-1972, Éditions Faton, Paris, 2014. History: Founded in 1912 by René Guilleré for Le Printemps department store, Atelier Primavera aimed to democratize decorative art by offering contemporary-inspired furniture and objects, often marked by the Art Deco style, mass-produced by renowned craftsmen and manufacturers. Its innovative concept, crowned with success and imitated by other department stores, made Primavera a major player in interior design until it ceased production in 1972.